Into Learning? Get Learnist…

So, what’s Learnist?

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Often referred to as “the Pinterest for education,” per Google, “Learnist is a learning board for the digital age. The web application itself describes a “learn board” as a “set of learnings organized as a series of steps for people to learn.” You can also look at a learning board as a container for any content that helps you understand things you are interested in.” Learnist is both an educational social media site and content community where users come together to collaborate and share knowledge. As per FeedtheNoise blog, “Everyone is an Expert About Something.”

Screen Shot 2016-02-24 at 4.47.57 PM.pngPer the Learnist website:
“Today, millions of curious people worldwide use Learnist monthly to learn from expertly curated web, print and video content covering tens-of-thousands of topics, ranging from niche area of academics to broad interests such as food, health, sports and entertainment. Learnist user interests and passions drive easy, efficient discovery of new learning experiences—literally putting expert knowledge at users’ fingertips.”

So, as the name itself suggests, Learnist is an online content community all about learning and sharing the knowledge you may have by either collaborating or beginning your very own school of thought on any particular subject. Anything, absolutely anything, can be discussed, shared, and expanded upon on this board. Knowledge and content boards are created for all different types of subjects.

Much like Pinterest, Learnest is a content board, a tool for educational content. The images, or boards are created by the person sharing their knowledge about any given subject.

Learnist further states, “Our goal is to make the undertaking of learning a fun and engaging social activity. Everything we do is focused on improving the process of learning new things with the help of our peers.”

IdeaMensch, “Learnist allows individuals to read content, review how-to guides, and watch educational videos on virtually any subject. The content is written and curated by experts on each topic. Farbood’s goal is to make high-quality education accessible to everyone.”

History:

Though founded by highly-decorated serial entrepreneur, teacher and all-around education guru, Farbood Nivi , per Mediapost, “Learnist officially launched in May of 2012 and is backed by Atlas Venture, Benchmark Capital, Discovery Communications, Inc., GSV Capital, Integral Capital Partners and New Schools Ventures.”

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The idea or main goal behind Nivi’s Learnist is “to make the undertaking of learning a fun and engaging social activity.” Imagine what a revolutionary thought…indeed, to make learning “fun and engaging.”

Target Audience:

By no means a household name, by 2014, Learnist had grown to 10 million users and contributors alike per Society Media and Marketing Daily, exponential growth from the 1 million users in 2013. Its target audience consists of teachers, educators, instructors, students, the consummate, avid learner, hobbyists, and even those who wish to empower themselves by becoming self-educated.

For example, teachers can put together resources for class; students can get tips for board exams such as the SAT, GRE, LSAT, etc.; someone who likes to cook can better a recipe; infographics on benefits or dangers of a particular topic, travel tips, exercise, even political historical issues such as how the Electoral College works, etc., FeedtheNoise tells us “Learnist provides a fun and interactive way for teachers and students to connect, share and express their thoughts. Furthermore, educators are not restricted to creating boards with just pictures, but YouTube videos, slides, audio clips, and textbooks are just the beginning of the features available. With Learnist, learning is no longer confined to the classroom, now educators can reach students from around the globe.”

FeedtheNoise further states, “Learnist target audience is difficult to say since their site offers a variety of topics for educators to stay-at-home moms, students, business professionals, and so much more.”   Everyone is a potential user of a concept such as Learnist.  Who doesn’t want to learn, grow, expand their horizon?  Conversely, who doesn’t want to share their expertise and knowledge regarding a topic near and dear to them?

Growth:

Between its launch and 2013, Learnist received $20 million seed funding from its largest investor, Discovery Communications. According to Teachthought.com, “Learnists’ users have increased by 400%, and user-engagement is up 100%.”

Moreover, As of February 12, 2016, GSV Capital had created a prospectus on Learnist, indicating, “If Learnist is able to attract a significant and loyal user base, it will have the opportunity to develop a business model with a high degree of predictability. The Company’s business model will consist of subscription, advertising and ecommerce-related revenue streams.” Potentially, Learnist may be up for sale and much like other educational tools such as Kaplan, Princeton Review and Quizlet, take learning to a business level by selling subscription tools via apps, etc., in order to monetize capital for potential investors.

Additionally, information is going entirely mobile.

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As Teachthought indicates, The Learnist iPad app has evolved, making it not just functional on Apple’s mobile device, but the optimal way to actuate it. You can now add content through the iPad with fewer clicks than possible on a desktop. And a built-in Google Search function makes finding new information to add as learning dead simple.” Clearly, Learnist has capitalized on mobile devices, not just for people growth but for financial growth with the potential to sell boards via both the Apple and Google stores.

Here’s a screen shot of the Learnist mobile site:

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How it works?

As TeachThought tells us, “The premise around Learnist is the ability for users to gather content from around the web, and pin their findings to create personalized boards.”

Want a simple example via video?  Check out this short video on YouTube so you can have a better idea on how Learnist works:

Integration with Other Social Channels:

As Amber Gomez puts it in The Prospector Daily, “It’s a combination of Google, YouTube, and other search engines and websites, but with no advertisements and no links that send you to an unrelated website.”

Here are a few images of Learnist’s pages on other social sites:

Facebook:

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Twitter:

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Pinterest:

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Instagram:

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YouTube:

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What major brands/companies/celebrities/people are using this channel effectively?

Once again, according to FeedtheNoise blog, the Learnist enlistment includes  “celebrities such as Olivia Wilde, MythBusters’ host Kari Byron, tastemaker Gus Van Sant, best-selling author Brad Meltzer.” These celebrities have created their own Premium boards, “sharing their exclusive discoveries and ideas with fans and/or potential fans.” These are the types of boards being monetized at .99 each by Learnist as per the GSV Capital report.

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Additionally, per FeedtheNoise , “Learnist’s biggest notoriety has been attributed to a recent contract signed with BBC –British Broadcasting Corporation and Discovery Channel.”

Brands wishing to increase their digital presence and educate the public about their products and services may use Learnist as a vehicle to do so. Just as many of them currently have Pinterest boards where they share information, the same may create educational/informational boards on Learnist to showcase their features so that potential audience/consumers may also be acquainted with their services through this channel.

Ready to start using Learnist?  Here’s what I like about it…have a look and JUST DO IT!

 

 

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