WPPI 2016

For the purpose of my University of Florida Multimedia Communications class, my task was to follow, observe and critique the Wedding and Portrait Photography Expo (WPPI) which took place this past week (March 7-9) at the MGM Grand Las Vegas.

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As per the WPPI website, “The WPPI Wedding & Portrait Photography Conference+Expo is the premier industry event for photographers and filmmakers specializing in the creative and business aspects of wedding and portrait photography and filmmaking. Each year, nearly 13,000 professional and aspiring photographers and filmmakers attend WPPI to learn new techniques from industry leaders, build new relationships to grow their business, experience new products and solutions from major manufacturers to improve their productivity, and enjoy the many attractions in Las Vegas. WPPI is a week-long event combining educational seminars with a major industry trade show and networking events, all designed around learning the latest techniques, building new relationships and growing a business in a friendly, fun environment – all at one time, in one place.”

 With the advanced registration available to those who have pre-registered, significant discounts can be taken advantage of. Additionally, as per the WPPI website, “New for 2016, PHOTO+ Members (WPPI, PhotoServe) Get a FREE Full Platform Pass to WPPI 2016! ”

Even like this, though, non-members are not disenfranchised but allowed to purchase a “Full Platform Pass,” allowing the access to over “80 Platform Classes.”

The three-day expo offers an array of what’s latest and greatest in all things wedding, video, photo and film related.   Anyone who makes a career from these venues would benefit from attending this trade show event.

A video promoting visiting Las Vegas is highlighted as one of the very first posts on their website, showcasing the host city.


Registration information is detailed on the home page of the WPPI website as indicated by the following screenshot:

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The WPPI social media management team went above and beyond to post accordingly onto all the sites.  Posting multiple updates regularly to both their Facebook and Twitter pages, the frequency of posts using “#wppi2016” along with consistent branded content allowed for even a non-attendee as myself to have a strong grasp on what was taking place daily throughout the event.

Additionally, Facebook and Twitter were the  social media channels mostly used prior, during and after the show to showcase the different activities taking place along with connecting and engaging with the customer. Before the event, their Facebook page, showcased specials that would be offered during the event from not only sponsors, but also event attendees.   Here’s an example of such a post:

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While their Twitter page posted non-stop before, during and after the event, their posts seemed to be most prevalent during as in  LIVE tweeting, particularly during their awards ceremony event as evidenced by this post:

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The sponsors, among them, SmartAlbumsKodak PixproCanon,  together with many others each have their logo featured on the bottom of the WPPI website in a rotating style with dedicated informational links back to a landing page detailing their show information along with a link for a contact at that respective company, with full address details and their Facebook page link as well.

Other examples of IMC included a sign up for their email marketing newsletter in addition to a link to their Photoforward blog, where posts and content were updated several times daily showcasing events taking place along with exhibitors and sponsor activities.

A mobile application download was also made available providing access to quick mobile updates.

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Though they included their YouTube and Instagram page links, in this respect, the team failed as they did not post any videos or images to these sites of the events, sponsors or participants taking place that week.  If they weren’t going to post videos or relevant images, and be current, then they should not have included those social icons to the site. That’s something that disappoints me regularly when visiting company websites.  Companies should not include social icons where regular activity and engagement are not being demonstrated.

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